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Congratulations to Mary Rigdon for receiving a 300K NSF grant!

Congratulations to Mary Rigdon for receiving a 300K NSF grant from Decision, Risk, and Management Science at NSF, “Wanting to Control”, with Alessandra Cassar (USF)!

The research is a series of experiments grounded in evolutionary theory that investigates the role of incentives in gender differences in competitive preferences. Recent evidence suggests that women underperform relative to men when under competitive pressure and that women shy away from highly rewarding, yet risky, economic environments. Based on a cost/benefit analysis of specific strategic behaviors, we advance a new hypothesis: women and men are equally competitive, but motivated by different incentive mechanisms that run deep into both the genetic and cultural components at the root of human behavior.

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