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What Does the World Think? Learning From and About Humans with Social Media

Mor Naaman

Thursday, September 17, 2009, 12:00pm - 07:00pm

Rutgers University, Department of Library and Information Science

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Social media -- online services that encourage content sharing through individual participation -- have encouraged and enabled people to share various types of information in social and public settings. Data available from social media service may therefore provide opportunities to learn about humans, and humanity. For example, many of the social media services allow their users to annotate any piece of content with location (and time) metadata. Taken in aggregate, this content can get a spatio-temporal representation of the world's interests, and even attitudes and intentions. In my talk, I will show how these social media resources can help us understand and explore the world, as well as derive information that is not otherwise attainable. I will discuss the growing opportunity in new "social awareness systems" to dive even further into our collective cognition. 


Mor Naaman